$950 million
We knowPokemon Gomade a lot of money if it was leaping up on the mobile charts, but just how much? Research firm App Annie estimates that it cleared roughly $950 million in revenue in 2016.
That’s with the game launching in July, mind, and it’s only behindMonster StrikeandClash Royale. Odds are you’ve heard of the latter or seen commercials for it, but the former? I mean, I’ve played it, but that’s a surprise.
Interestingly enoughGowas in a unique spot where it didn’t attract core gamers away from spending money on the rest of the mobile market — but rather, it roped in the casual audience, and allowed for “non traditional” playtime during odd hours, while folks continued to play other games during the usual time periods.
The phenomenon is basically over when it comes toGo, but it’ll probably have a long tail and in the short term, already made a ton of dough for everyone involved.
[Cosplay headervia]
