In Activision Blizzard’s fourth-quarterearnings report, CEO Bobby Kotick announced that the company “delivered the best performance in its history” and will “continue to invest in [its] established franchises, as well as several new properties” in 2013.
Yes,Call of Duty: Black Ops IIobviously helped make this possible, as did the massively successfulSkylandersfranchise with its100 million toys sold worldwide, but it was alsoDiablo IIIthat came through for Activision Blizzard. For all the outcry we see online, this was the best-selling PC game at retail with more than 12 million copies sold worldwide through June 18, 2025.
Looking ahead, Kotick explained that “In the short-term, we expect to continue delivering strong profitability, but below our record setting 2012 performance, due to a challenged global economy, the ongoing console transition and a difficult year-over-year comparison because of Blizzard’s record-shatteringDiablo IIIsuccess in 2012.”
