Multi-year partnerships with UWCL announced
This year’s final collaboration between Electronic Arts and FIFA,FIFA 23, is the first title in the long-standing series to feature women’s club football. And, in addition this long overdue feature in smash-selling franchise, EA Sports hasalso announced its intentionto invest in women’s football via a series of new initiatives.
Firstly, EA will contribute $11 million USD via its “Starting XI” fund, which will be invested in women’s clubs, leagues, and up-and-coming players. This will be followed in 2023 by a new internship program, which will be extended to all of its women’s footballing partners in order to help support and finance new and upcoming players as they begin their journey to glory within The Beautiful Game.
“EA Sports is at the epicenter of global football fandom, and we recognize the role we have in representing and elevating diversity and participation in the sport,” said Brand SVP Andrea Hopelain. “Our commitment extends beyond the pitch in the virtual and real world. The Starting XI Fund reinforces our dedication to unrivaled authenticity and representation in our games, and also showcases our focus on being changemakers for the future of the sport.”
FIFA 23is available now on PlayStation, PC, Xbox, and Nintendo Switch platforms. It has already seen the biggest launch in franchise history, pulling inan incredible 10 million playersin its launch week.
