French sex toy providerAbsoloohas had the savvy idea to capitalize onDiablo III’s obsessive followingandexploit a tired gag for fun and profit. Whether you choose to laugh or despair (I’m going for a mixture of both), you have to applaud the brilliance.

We all know the joke. A hot new game has released, and long-suffering girlfriends everywhere are having to look elsewhere for sex. We all laugh so hard at the concept that our eyes start to crack and spill their vital juices down our faces. Anyway, Absoloo is taking the joke to its logical end, offering a free “small vibrator” to anybody who finds themselves lacking a sex life thanks toDiablo III‘s release.

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If you’re worried that this scheme throws up troubling stereotypes about men and women, don’t worry. The company assures its potential customers that the vibrator is “not exclusively for girls,” meaning that not only can we safely enjoy this story without being bad people, I also get something to stick up my arsehole. Everybody wins.

In order to get one, just go toAbsoloo’s Facebook pageand share a photo of yourself with the game. Of course, this joke would have been funnier hadError 37not kept many players out of the game this week, but there you go.

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